My Role
Timeline
Team
Tools
The Problem
Design Challenge
The Sollution
Livestyl lets you live stream your product live so you can interact with users. The way it works is that there are 3 main parties involved, the Vendor, the Influencer, and the User
The vendor uploads their products onto the platform, just like Amazon
The Influencer goes LIVE and sells these products to their viewers
The User gets to participate in a better shopping experience
Our Approach
Phase 01
User Research
Live commerce has evolved rapidly in China, with an estimated penetration on 10% our of overall ecommerce market of China. Apparel and fashion covers the majority of livestreams. Here are number of livestreamers in different categories
In terms of demographics, New Zealand eCommerce market stands with a revenue of US$4 billion in 2021. Considering worldwide statistics, the potential market can be around US$40M in near future. Generation Z and millennials dominate the key target audience, although live commerce is starting to attract middle-aged and more-senior consumers.
Developing Personas
Understanding Competitors
Phase 02
Low-Fidelity
I drew some sketches to lay out my different ideas for Inperson features before spending a lot of time on the gray-scale wireframe.
Information Architecture
To begin the ideation process, we first wrote down all the features we wanted to include
Phase 03
Style Guide
The concept revolves around enticing millennials and Gen Z to explore our modern streaming platform, aiming to evoke a vibrant and contemporary ambiance reminiscent of Instagram. The style guide is crafted to be dynamic and youthful, catering specifically to the preferences and sensibilities of a younger audience.
Phase 04
User Testing
In the initial phase, our approach involved developing distinct screens dedicated to vendors for the purpose of adding inventory. However, this strategy did not resonate well with vendors, as they found the process to be more time-consuming than anticipated. As a result, we are reevaluating our approach to ensure a more efficient and user-friendly inventory management system for our vendors.
Subsequently, vendors expressed a preference for bulk inventory uploads. In response, my development team and I are actively collaborating to devise a streamlined process that accommodates this specific request.
As we plan to facilitate product sales during live streams, the challenge arises from the extensive screen coverage of the product, making it difficult for viewers to simultaneously enjoy the stream content. To address this issue, we have implemented a feature that minimizes the product display until it is comfortably visible on the screen, ensuring a more seamless and enjoyable viewing experience for our audience.
Reflection
One of the significant insights gleaned from this project, amidst its long-term development process, is the recognition that as a product evolves over time, numerous minor adjustments occur that deviate from its initial core concept. It becomes crucial to continuously iterate and update all design elements and principles to stay aligned with these changes. Throughout this project, the idea underwent several transformations, particularly when adapting to various devices. It took us considerable time to understand the necessity of iterating or revising our approach in accordance with new design principles.