Services
Timeline
Team
Tools
The Problem
In the United States, people host or attend online and offline events regularly. In 2022, there were an estimated 1.5 billion events held in the US, and this number is expected to double by 2028.
While there are many platforms available to help event planners, these platforms often do not provide customized event-based plans. This means that event planners must spend a lot of time and effort researching and coordinating with everyone involved in the event.
In addition, the current technology makes it difficult to rely on online platforms for events. For example, online events can be difficult to manage if there are a large number of attendees. And, if there are any technical difficulties, it can be difficult to resolve them quickly.
As a result of these challenges, event planners often spend either more time in negotiating to save money or overspend to save time. This can lead to frustration and stress for event planners, and it can also impact the overall success of the event.
Design Challenge
The Solution
Phase 01
User Research
Developing Personas
Phase 02
Information Architecture
To begin the ideation process, we first tried to elabrate on the tyes of users, what they care about and what features address their specific problems.
There’ll be 3 types of users on our platform
Event Host
To host events on our platform
Vendors
To offer services and packages on our platform
Event Planners
To provide expertise and event management service
Note: For simplified perspective, event planners will be considered as vendors and their hourly or event based time will be considered their services
User Flows
We decided to design a user flow for:
1. Public web pages - (Include landing page, company details, pricing and contact pages)
2. User who create account - Event host, and Vendors.
Phase 03
Low-Fidelity
We used the above insights to create mockups to address all feature requests that were curated using the above research.
Style Guide
The design system was built gradually with new elements kept adding from mockups. Overall it helped us maintain uniformity throughout the design and developer handoff became very convenient.
Phase 04
Login Flow
Creating user profile with accurate profile data is crucial to make it easier to help vendors understand user requirements. For the same, we create a detailed user sign-up to capture all preferences.
Event Management Flow
All tools a host needs to gain an overview of the event being planned are designed using a simple interface that focuses on jobs to be done.
Vendor Profiles
Vendors can showcase their offering to help hosts better understand their proposition, pricing, and reviews to make informed deicisions.
Final Product
A solution focused all-in-one marketplace for event planning and management
Marketplace to explore and compare vendors that fit the cusotmer requirements and budget.
A customer centric user flow that helps hosts manage vendor engagement, messaging, payments and roles of their team members.
Reflection
Prototype Testing
The prototype is under testing phase. The current agenda is to see user convenience so the further iterations will be based on reviews and responses from end users.
Documentation is everything
I was going through interviews and testing with stakeholders, I figured that it was difficult to keep track of all information while designing. I would take more detailed notes for research so that I can define my success metrices clearly.