Redefining property buying experience
for GenZ and millenials with immersive
real estate listings based in Mumbai
Role
Timeline
Team
Founders, User Inferface Developer, React JS Development Team
Tools
Problem Discovery
Young homebuyers in Mumbai face significant hurdles in their property search:
Lack of reliable ways to remotely compare property features
Opaque pricing practices among agents and builders
Time-consuming physical property visits
Inefficient communication between stakeholders
Design Challenge
How can we revolutionize real estate transactions through user-centric design?
Solution & Goals
Zeal Real Estate - a cutting-edge property tech portal designed specifically for Gen Z and Millennial homebuyers in Mumbai. Our platform offers a seamless, transparent, and informative experience that simplifies the property search and buying process.
Our Approach
The design process for Zeal Real Estate emphasized a modular framework tailored to the distinct needs of each user type, ensuring a focused and effective user experience. We began with extensive user research to identify key pain points, which informed the creation of specific features and functionalities for Real Estate Developers, Consumers, Real Estate Brokers, and Property Portal Administrators.
By integrating neomorphic design principles, we aimed to create an engaging and modern interface that resonates with our target audience. The iterative design process prioritized continuous user feedback and testing, allowing us to refine the platform for optimal usability while ensuring a seamless transition to development with a robust design system in Figma. This collaborative approach enabled us to deliver a streamlined and effective property-buying experience.
Tool Stack
Phase 1: Discovery and Analysis
How can we identify and understand the core challenges in the current real estate market?
Project Overview
Zeal Real Estate is a property-buying platform launched in Mumbai, specifically targeting Gen Z and Millennials. The platform is designed to streamline the property search and buying process by offering a user-friendly interface, comprehensive property listings, and features that cater to the needs of modern homebuyers.
Market Context
The platform aims to disrupt the traditional broker-oriented real estate market by providing a transparent, well-organized, and comprehensive solution for property buyers. Our target audience, known for their digital fluency and preference for self-directed research, expects a platform that is not only functional but also visually appealing and easy to navigate.
Problem Identification
Through user research and competitive analysis, we pinpointed critical issues:
Lack of remote and reliable ways to compare property features
Lack of transparency in pricing among agents and builders
Time-consuming physical property visits
Inefficient communication channels between stakeholders
Phase 2: User-Centric Design Strategy
How can we create a design that addresses user needs and enhances the property buying experience?
User Types and Jobs to Be Done
We identified four key user types:
Real Estate Developers and Channel Partners
Consumers
Real Estate Brokers
Property Portal Administrators
Feature Ideation
To address user needs, we conceptualized innovative features:
One-click property information sharing via WhatsApp, SMS, and email
Virtual and in-person visit booking system
Integration with Google Maps and calendar applications
3D views of properties for virtual exploration
Built-in calculator for cost breakdown and EMI estimates
Design Elements
Neomorphic Aesthetics:
We incorporated soft shadows and elevated borders to create a modern, inviting interface aligned with Gen Z and Millennial preferences.
Brand Integration:
The design maintained consistency with Zeal's visual identity, using colors and gradients derived from the logo.
User Experience Design:
We prioritized a powerful search and filter system on the landing page, allowing users to easily narrow down properties based on specific criteria
Phase 03
How can we ensure consistency and efficiency in our design process?
Figma Components and Design Consistency
We developed a robust design system in Figma to ensure visual harmony across different pages and features. This system included:
1. Color Schemes: Brand-aligned palette
2. Typography: Clear, legible fonts
3. Card Designs: Consistent property listing layouts
Layout Structures: Reusable page templates
Design Experiments
UI/UX Refinement:
We conducted continuous refinement to ensure smooth and intuitive user flow.
Dark and Light Modes:
The platform offers both modes to cater to different user preferences and enhance accessibility
Card Design & Layouts:
We explored various designs to present property information in an engaging and digestible format
Phase 4: Development and Implementation
How do we bring our refined design to life and prepare for launch?
Tech Stack
The platform was developed using ReactJS, chosen for its flexibility and efficiency in building dynamic user interfaces.
Developer Handoff
We provided detailed documentation and explanations to ensure a smooth transition from design to development, preserving design integrity.
Library Recommendations
Several libraries were recommended to enhance the development process:
ChartJS for data visualization on the property seller's dashboard
Various ReactJS libraries to enhance responsiveness and interactivity
Reflection