Trook

Trook


An app marketplace connecting chefs and customers for a premium dining experience at home


An app marketplace connecting chefs and customers for a premium dining experience at home

My Role

UX Research, UI Design, App Design and Development

UX Research, UI Design, App Design and Development

Timeline

6 Months

6 Months

Team

Ashwin Ramesh, Bhavin Patel, Nishi Panchal, Prathamesh Patel, Sagar Agrawal

Ashwin Ramesh, Bhavin Patel, Nishi Panchal, Prathamesh Patel, Sagar Agrawal

Tools

Figma, Jira, Teams, Google Suite

Figma, Jira, Teams, Google Suite

  • The Problem

The existing food delivery apps often provide limited customization and personalization options, leading to a lack of variety in dining experiences.


Additionally, these apps struggle with maintaining food quality due to challenges in packaging, delivery times, and temperature control. Trook was conceived to address these shortcomings by offering a platform for users to book private chefs who prepare meals on-site, ensuring freshness and quality.

  • Design Challenge

How can we create a user-centric app that connects customers with private chefs to enhance the home dining experience?

  • The Solution

Expanded Cuisine Choices: These apps connect users to a diverse range of culinary experts, including home chefs, specialists, and caterers, providing a wide array of cuisines and cooking styles.


Personalized Menus: Users can directly interact with chefs, tailoring dishes, requesting specific preparations, and accommodating dietary preferences.


Quality Assurance: Emphasizing freshly prepared meals, these apps ensure food is made to order and delivered promptly, reducing quality concerns tied to pre-cooked or packaged food.

  • Phase 01

Research: understanding the problem space and analyze the findings from user research

Research: understanding the problem space and analyze the findings from user research

  • User Research

Key findings from user surveys and interviews


Time Constraints

Users often lack the time to cook, relying heavily on takeout.


Desire for Variety

There is a strong demand for diverse dining experiences at home, from quick meals to gourmet options.


Special Occasions

Users frequently seek to elevate their dining experiences for celebrations.

  • Developing personas for

    users with varied lifestyles.

Based on the research findings, we created detailed user personas that represent Trook's target audience:


  • Busy professionals who lack time to cook but desire variety in their dining experiences


  • Health-conscious individuals looking for customizable, high-quality meals that fit their dietary preferences


  • Users who enjoy celebrating special occasions with elevated home dining experiences

Mapping the User Journey

The user journey for Trook was designed to be straightforward, allowing users to discover chefs, explore menus, and book services effortlessly. This journey balances the users' time constraints with their desire for variety and special experiences, ensuring a satisfying interaction with the app.

  • Visualized the user journey from initial discovery to booking a private chef.

  • Identified key touchpoints where users interact with the app, such as searching for chefs, browsing menus, and selecting meal preferences.

  • Ensured the journey is intuitive and efficient, minimizing friction and maximizing user satisfaction.

To find a unique value proposition for Inperson, I analyzed competitors. We looked at business listing apps for contact and support service. Similarly, for consultancy service there are number of apps which solely focus on medical industry. There are few other apps for industry specific consultancy but hardly any of them are prominent in market.


What Inperson offer is all services under one app and it’s completely free for users. Below is my observation on comparison with different market segments.

Addressing User Needs and Desires

  • Incorporated features that cater to users' desire for variety, such as a diverse selection of chefs and cuisines.

  • Included options for customizing meals to fit users' dietary preferences and special occasion needs.

  • Designed the journey to be time-efficient, recognizing users' busy lifestyles and the need for convenience

To find a unique value proposition for Inperson, I analyzed competitors. We looked at business listing apps for contact and support service. Similarly, for consultancy service there are number of apps which solely focus on medical industry. There are few other apps for industry specific consultancy but hardly any of them are prominent in market.


What Inperson offer is all services under one app and it’s completely free for users. Below is my observation on comparison with different market segments.

  • Phase 02

Design the user flows and wireframes.

Design the user flows and wireframes.

The design phase focused on creating user flows and wireframes that prioritize ease of navigation and accessibility. Key aspects included:

Information Architecture: Designed for seamless access to meal selection and customization options.

High-Fidelity Designs: Developed from wireframes, these designs were tested with users to refine usability.

Style Guide: A modern and approachable aesthetic was established, resonating with urban users and enhancing brand identity.

The design phase focused on creating user flows and wireframes that prioritize ease of navigation and accessibility. Key aspects included:

Information Architecture: Designed for seamless access to meal selection and customization options.

High-Fidelity Designs: Developed from wireframes, these designs were tested with users to refine usability.

Style Guide: A modern and approachable aesthetic was established, resonating with urban users and enhancing brand identity.

  • Information Architecture

The idea is to offer convenient access to meal selection, customization, and planning while ensuring seamless navigation and a personalized experience. It accommodates both novice and experienced users and helps address the pain points and goals of the user personas.

  • Phase 03

Create high fidelity app screens and test them with users

Create high fidelity app screens and test them with users

  • Low-Fidelity

Designed low-fidelity wireframes to explore different layout options and information architecture.


Iterated on the wireframes based on user feedback and internal team discussions.

  • Establishing a Style Guide

  • Defined Trook's brand colors, typography, and visual elements to ensure consistency across the app.


  • Chose colors that evoke attraction, compassion, and approachability to create a welcoming feel for users.


  • Designed the style guide to embody simplicity, sleekness, and modernity, resonating with Trook's target audience.


The design phase focused on creating an intuitive and visually appealing app that meets user needs while adhering to Trook's brand identity.

  • Defined Trook's brand colors, typography, and visual elements to ensure consistency across the app.


  • Chose colors that evoke attraction, compassion, and approachability to create a welcoming feel for users.


  • Designed the style guide to embody simplicity, sleekness, and modernity, resonating with Trook's target audience.


The design phase focused on creating an intuitive and visually appealing app that meets user needs while adhering to Trook's brand identity.

  • Creating High-Fidelity Designs

  • Developed high-fidelity screens based on the refined wireframes.


  • Incorporated a clean, modern aesthetic that aligns with Trook's brand identity.


  • Conducted user testing to gather feedback on the high-fidelity designs and identify areas for improvement.


  • Developed high-fidelity screens based on the refined wireframes.


  • Incorporated a clean, modern aesthetic that aligns with Trook's brand identity.


  • Conducted user testing to gather feedback on the high-fidelity designs and identify areas for improvement.


  • Phase 04

User testing: reiterationg prototype through feedbacks from user

User testing: reiterationg prototype through feedbacks from user

  • User Testing

What Inperson offer is all services under one app and it’s completely free for users. Below is my observation on comparison with different market segments.

In response to user feedback regarding the search bar placement, opinions were divided between those who found a fixed search option at the bottom more efficient and others who were habituated to locating the search option at the top. To address this divergence, we've chosen to implement both options in our design, offering users the flexibility to interact with the search feature based on their individual preferences and habits. This dual approach aims to enhance the overall user experience by catering to a broader range of user expectations.

Users expressed frustration in locating the instruction option before the chef's visit, citing its placement between the review tab and payment option. The presence of the payment option overshadowed the instruction feature, leading users to believe it wasn't available. To address this, users suggested placing more emphasis on the instruction section for improved visibility and accessibility.

Drivers raised concerns about the ambiguity of the ride booking stage, especially for non-tech-savvy users. They found the process unclear. Additionally, they expressed the need for a text communication option to share information with users, such as delays or estimated arrival times.

  • Phase 05

Social Campaign and Initial Customer Response

  • Social Campaign

Visual Content Creation: The campaign emphasized high-quality visuals, encouraging users to take appealing photos of their meals.


Engagement Incentives: To further encourage sharing, Trook offered incentives such as discounts or free meals for users who posted about their experiences and tagged the app.


User Stories: Trook encouraged customers to share their stories and experiences on Instagram.

  • Impact of the Campaign

The social media campaign significantly boosted Trook's visibility and user engagement.


As more users shared their experiences and the journeys of the chefs, the app gained traction in the marketplace.


The authentic testimonials and visually appealing content attracted new customers who were curious about trying Trook for themselves.

  • Reflecting on Key Learnings

The Trook project reinforced the importance of user-centric design, where understanding and responding to user needs is essential for creating a successful product.


The iterative process of user testing and feedback highlighted the value of continuous improvement in refining the app's design and functionality.


Accommodating diverse user preferences, such as search bar placement, demonstrated the importance of flexibility in design.

  • Trook's Vision for the Future

Trook aims to revolutionize the home dining experience by providing users with access to a wide variety of culinary experts and customizable meal options.


By addressing the limitations of traditional food delivery services, Trook offers a unique solution that prioritizes freshness, quality, and personalization.


As Trook continues to evolve, the learnings from this project will guide future development, ensuring that the app remains aligned with user needs and delivers an exceptional dining experience at home