ai labs
by SundayPyjamas
Learning about UTI, PCOS & PCOD is
easy & comfortable
My Role
Timeline
Team
Tools
Tool Stack
The Problem
Design Challenge
The Solution
Brand Positioning and Approach
We're on a mission to eradicate recurrent UTIs, PCOS & PCOD.
Phase 01
User Research
Initially, we took a high-level approach to getting to getting to know the user better, either by reading reports or by organizing podcast conversations with industry experts.
As we went deeper to identify the personal challenges faced by women, we started organizing one-on-one discovery workshops with recommendations from our close circle initially and later on with newly signed up users, after the beta launch.
Understanding Personas
After hearing the many stories from women and their families, a common thread between different types of user personas started emerging, as depicted below.
Although these personas have a novel motivation to use the web app, the underlying stigma with these conversations tends to be the common challenge faced by each of them.
Phase 02
Initial Ideas
We began playing around the idea of being able to converse in different regional as well as international languages, which led to the idea of a building a handy chat interface for women to freely ask their questions.
Tech Stack
Since we were aiming for an MVP, the design-development-deployment process was kept very agile and iterative. So we chose a tech stack with frontend, backend and infrastructure layers, and eventually picked ones that facilitated better collaboration.
Brand Palette
To facilitate a comforting and calming conversation, the brand colors were nailed down accordingly.
Phase 03
Landing Page
Web App
Phase 04
Post-Launch Milestones
Customer Stories
