How Idyllo's Curated Marketplace Drove $32K+ in Day 1 Orders for Home Improvement Contractors
See how a new digital platform simplified project management and vendor selection for homeowners, building trust and efficiency in a traditionally fragmented industry.
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Business Challenge
Sourcing home improvement solutions is time consuming and expensive. Trusted Home Service Professionals are difficult to source, and platforms like Angi and Thumbtack are more favorable to vendors than customers. The current experience is broken, expensive, requires a huge time investment with no guarantee of satisfactory results.
Lack of transparency and trust in vendor vetting
Overwhelming UX on existing platforms
Inability to easily manage home improvement projects end-to-end
No easy way to track estimates, job progress, or communicate with vendors
Client Goal
"We wanted a platform that made home improvement as easy as booking a ride—trusted vendors, clear progress, and no stress for homeowners."
Industry
Home Improvement Marketplace
Project Type
Web App MVP
Location
Birmingham, Alabama, USA
Timeline
6 weeks
Weeks to MVP
Components Built
Demo Day Leads
Business Orders ($)
Key Solutions
Curated Marketplace Experience
- Only top-rated local professionals are listed on the platform.
- Network-based referrals using user-generated home data.
- Clear, progressive onboarding and booking workflows.
Trust-Driven Design
- Voice notes for sharing requirements on the go.
- Vendor CRM cards with real-time vetting statuses.
- Integrated user feedback system for continuous improvement.
Seamless MVP Launch
- Onboarding workflow for user goals and preferences.
- Booking and dashboard for project management.
- Launched live at Techstars Demo Day.
Design Approach
Research & Discovery
In-depth research into industry gaps and user expectations, using FigJam and Trello for collaborative iteration.
Progressive UX
Built a progressive UX to reduce decision fatigue, with clarity, trust, and user control as guiding principles.
Design System
Created a scalable design system in Figma for fast iteration and future extensibility.
Key Transformations Achieved
Simplified User Journey
- From finding a vendor to project completion in a few intuitive steps
- Jobs completed faster with reduced friction and trusted recommendations
- MVP design system created in Figma for future extensibility
Real Customer Wins
- Jobs completed faster with reduced friction and trusted recommendations
- Real home improvement jobs enabled in Birmingham within weeks of launch
- High user satisfaction and repeat use intent
Transformative Results Driving Business Growth
Our strategic design and launch of Idyllo's marketplace delivered measurable improvements across key business metrics.
Weeks to MVP
Rapid product delivery
Components Built
Robust MVP architecture
Business Orders
Orders placed through the platform
Tool Stack
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